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New green pavilion and one-stop product zones in focus at Intertextile Shanghai Home Textiles – Spring Edition

24 Feb 2023

As one of the most profitable business segments in the entire textile industry, the global home textile market is forecast to grow at a CAGR of 5% from 2023 – 2028[1]. Consistently strong but ever-adapting to cope with new trends and consumer needs, much of the home and contract textile industry has been adopting sustainable practices. At the forefront of this green movement is the Lenzing Group, a world-leading manufacturer of renewable specialty fibres. Complementing the fair’s other zones, Lenzing and its business associates will form a brand-new home textiles-oriented pavilion at the Spring Edition of Intertextile Shanghai Home Textiles, set to take place from 28 – 30 March 2023 at the National Exhibition and Convention Center (Shanghai).

According to a report from Allied Market Research, the global sustainable home décor market, which includes home textiles, is projected to reach USD 556 billion by 2031, growing at a CAGR of 5.5% from 2022 to 2031. China is also seeing steady growth in the use of these products[2]. 

Globally, consumers’ growing environmental concerns have led to an increasing preference for eco-friendly home design items, resulting in the market’s expansion. This segment has also been boosted by surging demand for high-end sustainable home décor products, due to improvements in living standards in China and other rising nations.

Lenzing Home Textile Satellite Pavilion: centralised convenience for sustainable sourcing professionals
In order to help industry players stay ahead of market trends, the fair will introduce the new pavilion led by Lenzing, the Austrian brand widely known for its ecologically responsible production of renewable wood cellulose fibres. At this edition, the company will shine a spotlight on its fibres’ many applications in the home textiles industry. Lenzing will be joined by eight of its downstream Chinese supply chain manufacturers, who will be showcasing their sustainable fibre, yarn and fabric products. Exhibitors at this pavilion are listed below:

  • Lenzing Fibers (Shanghai) Co Ltd
  • Botou Jinglun Textiles Co Ltd
  • Fujian Yongtai County Huaerjin Textile Co Ltd
  • Jiangsu Dasheng Group Co Ltd
  • Jiangsu Rayfull Textile & Technic Co Ltd
  • Qingdao Textiles Group
  • Suzhou Zhenlun Spinning Co Ltd
  • Ton Design Industrial Co Ltd
  • Wuxi Tianmu Extra Width Printing Dyeing Co Ltd

More specific pavilions and zones for buyers to explore
As a leading trade fair in the home textiles sector in Asia, Intertextile Shanghai Home Textiles – Spring Edition will continue to be a showcase for products such as bedding, towelling, table & kitchen linen, home textile technologies, textile design and many more.

In addition to the Lenzing Home Textile Satellite Pavilion, several of the other exhibitors in different product categories have banded together to create multiple one-stop platforms for buyers with specific sourcing targets. These zones and areas include:

  • Bedding Products for Campus & School
  • Branded Bedding: includes a special silk bedding product zone supported by the town of Zhenze
  • Branded Blankets
  • Branded Towelling
  • Feather & Down Duvet Fillings: supported by the Zhejiang Feather & Down Association
  • Intelligent Equipment
  • OEM Zone
  • Quilt Fillings: supported by the Zhejiang Sewing Crafts Association
  • Upholstery Fabrics

With the easing of border restrictions and other pandemic control measures in China, it is now simpler for domestic and international buyers to visit their Chinese suppliers at the fairground and get a feel for their desired products. 

Buyers who are looking to skip the registration line onsite can pre-register here.   

Intertextile Shanghai Home Textiles – Spring Edition 2023 will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value at the National Exhibition and Convention Center. The fair is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

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For more information about Messe Frankfurt textile fairs worldwide, please visit:


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stands for Messe Frankfurt's entire textile commitment. With a unique portfolio currently comprising around 50 international trade fairs in 11 countries, the company is the world market leader in trade fairs for the textile industry. Texpertise Network covers the entire value chain of the textile industry and, as a central communication platform, provides valuable information on the textile trade fair brands.

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* Preliminary figures for 2022

[1] Mordor Intelligence: Global Home Textile Market – Growth, Trends, COVID-19 Impact, and Forecasts (2023 – 2028).
[2] Research and Markets: Sustainable Home Decor Market.