Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, expects fairgoers will have much to be enthused about next spring: “Our fair is more than just a sourcing platform; it is a vibrant showcase for the latest products featuring new materials, technologies, and innovative features. Industry players rely on this show to stay ahead of market trends. The upcoming edition will spotlight captivating bedding advancements alongside fringe events which cater to rising interest in China in products that help improve sleep quality, including the return of the Sleep Aid Summit. We encourage both domestic and international industry players to join us and share their latest works, connecting directly with target customers at this dynamic platform.”
Comfort, quality, and innovation: the new drivers of China’s bedding market
The rapid growth of China’s sleep economy continues to shape market dynamics, projected to grow to RMB 658.7 billion (equivalent to USD 92.6 billion) by 2027[1], reflecting a rising market demand for sleep-related solutions. According to the 2025 China Sleep Health Survey Report, 65.9% of surveyed individuals reported sleep-related issues, with over half actively adopting intervention strategies[2]. As health-conscious lifestyles and awareness of sleep’s impact on well-being continue to grow, consumers are showing a stronger willingness to invest in premium, comfortable bedding that improves daily rest and overall life quality.
The upcoming fair presents an excellent opportunity for exhibitors to showcase their latest bedding innovations in line with these trends and to gain valuable insights through exchanges with industry professionals. In addition to bedding, the fair will present a comprehensive range of home textile products, including towelling, rugs, table and kitchen linen, home textile technologies, textile design, upholstery, soft fabrics, curtain fabrics and more, with a particular emphasis on sustainable, innovative and trend-driven items.
These broad offerings highlight the opportunities at the fair, as exhibitor Ms Huang Chunjie, Deputy General Manager of Sales of Yantai North Home Textile Co Ltd, noted at the 2025 edition: “Participating in the fair has deepened my understanding of market trends and consumer preferences, which is beneficial for our sales. China’s home textiles market has great potential, with increasing demand for sustainable and innovative products. Consumers are prioritising high-quality sleep and are more conscious of environmental protection, prompting us to develop functional products like sleep aids and antibacterial solutions.”
Alongside a strong array of exhibitors, the fair will feature a fringe programme designed to keep attendees informed about emerging developments, trends, and key industry insights. The Sleep Aid Summit is a key event, which will highlight the integration of smart home products with bedding, through forums and the release of influential sleep reports that foster valuable knowledge exchange. Additionally, the Sleeping Aid Display Area will showcase a curated selection of bedding products arranged into five comfort-driven displays, each illustrating future innovation directions for sleep technology and wellness. These interactive events will offer fairgoers unique opportunities to engage with the latest advancements and industry experts.
Intertextile Shanghai Home Textiles – Spring Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
To find out more about this fair, please visit: www.intertextilehome.com.
[1] “2024 China Sleep Health Product Innovation and Consumption Insight Report”, May 2024, iiMedia, https://www.iimedia.cn/c400/100556.html, (retrieved November 2025)
[2] “2025 China Sleep Health Survey Report”, March 2025, China Sleep Research Society, https://www.pishu.com.cn/skwx_ps/bookdetail?SiteID=14&ID=15912318, (retrieved November 2025)
Other upcoming shows:
Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies
26 – 28 February 2026, Ho Chi Minh City
Intertextile Shanghai Apparel Fabrics – Spring Edition / Yarn Expo Spring
11 – 13 March 2026, Shanghai
Press information and photographic material:
https://intertextile-shanghai-hometextiles-spring.hk.messefrankfurt.com/shanghai/en/press.html
Social media and website:
https://www.facebook.com/intertextilehome
https://twitter.com/IntertextileH
https://www.linkedin.com/in/intertextilehome/
Your contact:
Sabrina Ho
Phone: +852 2230 9279
sabrina.ho@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai, Hong Kong
www.messefrankfurt.com.hk
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
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- ITSHS26-PR1-EN (pdf, 375 KB)